Istanbul City

Istanbul City

CLIENT

CLIENT

CLIENT

College

College

College

PROJECT TYPE

PROJECT TYPE

PROJECT TYPE

Logo Design

Logo Design

Logo Design

COMPETENCIES

COMPETENCIES

COMPETENCIES

Illustration

Illustration

Illustration

Iconography

Iconography

Iconography

SOFTWARE

SOFTWARE

SOFTWARE

Illustrator

Illustrator

Illustrator

Photoshop

Photoshop

Photoshop

Overview

This project focused on creating a logo that captures the cultural richness and dynamic spirit of Istanbul through a bold yet elegant visual identity.

The Challenge

The challenge was to design a logo to represent the city's unique blend of history, culture, and beauty. The logo should be memorable, resonate with locals, and convey a welcoming spirit to visitors.

The challenge was to design a logo to represent the city's unique blend of history, culture, and beauty. The logo should be memorable, resonate with locals, and convey a welcoming spirit to visitors.

The Solution

The presence of the cats in Istanbul is part of what makes this city unique. I decided to blend the cat symbol with the city’s ancient art history to craft Istanbul’s tourism logo.

Ideation through sketching

Ideation through sketching

Ideation through sketching

Digitizing in Illustrator

The Explorations
The Catstanbul

Istanbul is often referred to as “Catstanbul,” as cats are deeply integrated into Istanbul’s culture and the daily life of its locals. I decided to add “Turkish taste” to the cat by blending the Ottoman design into the cat symbol, which could elevate the logo.

The Shahmaran

Shahmaran, who inspired this concept, is a mythical half-woman and half-snake figure. The complexity of the mythical form, moral narrative, and symbolic richness is much like Istanbul, a melting pot of diverse cultures and traditions.

The Architecture

Istanbul is famous for its rich and diverse art history. Inspired by the architecture of most domes in Istanbul, I incorporated the mosque floor plan with the Islamic pattern.

Overview

This project focused on creating a logo that captures the cultural richness and dynamic spirit of Istanbul through a bold yet elegant visual identity.

The Challenge

The challenge was to design a logo to represent the city's unique blend of history, culture, and beauty. The logo should be memorable, resonate with locals, and convey a welcoming spirit to visitors.

The Solution

The presence of the cats in Istanbul is part of what makes this city unique. I decided to blend the cat symbol with the city’s ancient art history to craft Istanbul’s tourism logo.

Final Logo

© Vivian Bui – 2026. All Rights Reserved.

© Vivian Bui – 2026. All Rights Reserved.

© Vivian Bui – 2026. All Rights Reserved.