moodcha
Where matcha, mood, and community come together in one refreshing space.
PROJECT TYPE
Corporate Identity
Corporate Identity
COMPETENCIES
Print Design
Print Design
Typography
Typography
SOFTWARE
Photoshop
Photoshop
Illustrator
Illustrator
InDesign
InDesign
Moodcha
Where matcha, mood, and community come together in one refreshing space.
PROJECT TYPE
Corporate Identity
COMPETENCIES
Print Design
Typography
SOFTWARE
Photoshop
Illustrator
InDesign
Overview
Moodcha is more than a matcha café, it’s a playful green escape where every matcha cup matches your mood. We created a space where people can connect with a community that celebrates both wellness and joy.
The Challenge
I challenged myself to develop my own brand, complete with a corporate identity covering objectives, market position, target audience, brand personality, core attributes, and customer touch points.
The Solution
By creating the brand strategy, Moodcha blends the calm ritual of matcha with a modern, minimal aesthetic by using a muted green palette, clean logo system, and soft typography that create a cohesive visual language that feels fresh, calm, and emotionally grounding—positioning the brand as a mindful everyday experiences.
Meet Cha-chan
Color & Typography
Packaging
Overview
Moodcha is more than a matcha café, it’s a playful green escape where every matcha cup matches your mood. We created a space where people can connect with a community that celebrates both wellness and joy.
The Challenge
I challenged myself to develop my own brand, complete with a corporate identity covering objectives, market position, target audience, brand personality, core attributes, and customer touch points.
The Solution
By creating the brand strategy, Moodcha blends the calm ritual of matcha with a modern, minimal aesthetic by using a muted green palette, clean logo system, and soft typography that create a cohesive visual language that feels fresh, calm, and emotionally grounding—positioning the brand as a mindful everyday experiences.
Visual Mockups
Let’s Talk.
Let’s Talk.
Let’s Talk.