Moodcha
a space to calm your soul
PROJECT TYPE
PROJECT TYPE
PROJECT TYPE
Corporate Identity
Corporate Identity
Corporate Identity
COMPETENCIES
COMPETENCIES
COMPETENCIES
Print Design
Print Design
Print Design
Typography
Typography
Typography
SOFTWARE
SOFTWARE
SOFTWARE
Illustrator
Illustrator
Illustrator
Photoshop
Photoshop
Photoshop
InDesign
InDesign
InDesign
Overview
Moodcha is more than a matcha café, it’s a playful green escape where every matcha cup matches your mood. We created a space where people can connect with a community that celebrates both wellness and joy.
The Challenge
I was challenged to develop my own brand, complete with a corporate identity covering objectives, market position, target audience, brand personality, core attributes, and customer touch points.
The Solution
By creating the brand strategy, I decided to create a half-open box with a separate lid, featuring a die-cut in the shape of the mascot, also creating the brand assets, including illustrations, logo, color scheme, and typefaces that could represent the brand personality.
Overview
Moodcha is more than a matcha café, it’s a playful green escape where every matcha cup matches your mood. We created a space where people can connect with a community that celebrates both wellness and joy.
The Challenge
I was challenged to develop my own brand, complete with a corporate identity covering objectives, market position, target audience, brand personality, core attributes, and customer touch points.
The Solution
By creating the brand strategy, I decided to create a half-open box with a separate lid, featuring a die-cut in the shape of the mascot, also creating the brand assets, including illustrations, logo, color scheme, and typefaces that could represent the brand personality.
Meet Cha-chan
Color & Typography
Packaging
Overview
This project focused on creating a logo that captures the cultural richness and dynamic spirit of Istanbul through a bold yet elegant visual identity.
The Challenge
The challenge was to design a logo to represent the city's unique blend of history, culture, and beauty. The logo should be memorable, resonate with locals, and convey a welcoming spirit to visitors.
The Solution
The presence of the cats in Istanbul is part of what makes this city unique. I decided to blend the cat symbol with the city’s ancient art history to craft Istanbul’s tourism logo.
Visual Mockups
GRAPHIC
DESIGN
PORTFOLIO
MENU
CONTACT
GRAPHIC
DESIGN
PORTFOLIO
MENU
CONTACT
GRAPHIC
DESIGN
PORTFOLIO
MENU
CONTACT