Moodcha
Moodcha
CLIENT
CLIENT
CLIENT
College
PROJECT TYPE
PROJECT TYPE
PROJECT TYPE
Corporate Identity
COMPETENCIES
COMPETENCIES
COMPETENCIES
Typography
Print Design
SOFTWARE
SOFTWARE
SOFTWARE
Illustrator
Photoshop
InDesign
positioning statement
Moodcha is more than a matcha café, it’s a playful green escape where every cup matches your mood. We created a space where people can connect with
a community that celebrates both wellness and joy.
The Challenge
I was challenged to develop my own brand, complete with a corporate identity covering objectives, market position, target audience, brand personality, core attributes, and customer touchpoints.
My task was to design a set of three book jackets that conceptually represented three stories Museum of Broken Relationships, Ugly Club,
A Crush.
The Solution
By creating the brand strategy, I decided to create a half-open box with a separate lid, featuring a die-cut in the shape of the mascot, also creating the brand assets, including illustrations, logo, color scheme, and typefaces that could represent the brand personality.
meet cha-chan
Style Tiles
Overview
This project focused on redesigning the website for Cocoon Original Vietnam, which is a vegan cosmetics brand with locally sourced natural ingredients.
The Challenge
My goal was to introduce a user-friendly, visually appealing website that promotes Vietnamese cosmetic products and sustainability, while utilizing eco-friendly practices and advocating for recycling initiatives.
The Solution
The redesigned website was a single-page scroll with a neutral color palette that embraces nature while maintaining the brand philosophy: raw, organic materials with a vegan, green lifestyle.
© Vivian Bui – 2026. All Rights Reserved.
© Vivian Bui – 2026. All Rights Reserved.
© Vivian Bui – 2026. All Rights Reserved.