Moodcha
Moodcha
CLIENT
CLIENT
CLIENT
College
College
College
PROJECT TYPE
PROJECT TYPE
PROJECT TYPE
Corporate Identity
Corporate Identity
Corporate Identity
COMPETENCIES
COMPETENCIES
COMPETENCIES
Print Design
Print Design
Print Design
Typography
Typography
Typography
SOFTWARE
SOFTWARE
SOFTWARE
Photoshop
Photoshop
Photoshop
Illustrator
Illustrator
Illustrator
InDesign
InDesign
InDesign
Positioning Statement
Moodcha is more than a matcha café, it’s a playful green escape where every matcha cup matches your mood. We created a space where people can connect with a community that celebrates both wellness and joy.
The Challenge
I was challenged to develop my own brand, complete with a corporate identity covering objectives, market position, target audience, brand personality, core attributes, and customer touch points.
The Solution
By creating the brand strategy, I decided to create a half-open box with a separate lid, featuring a die-cut in the shape of the mascot, also creating the brand assets, including illustrations, logo, color scheme, and typefaces that could represent the brand personality.
Meet Cha-chan
Color & Typography
Packaging
The Packaging
Final Mockup
Overview
Moodcha is more than a matcha café, it’s a playful green escape where every matcha cup matches your mood. We created a space where people can connect with a community that celebrates both wellness and joy.
The Challenge
I was challenged to develop my own brand, complete with a corporate identity covering objectives, market position, target audience, brand personality, core attributes, and customer touchpoints.
The Solution
By creating the brand strategy, I decided to create a half-open box with a separate lid, featuring a die-cut in the shape of the mascot, also creating the brand assets, including illustrations, logo, color scheme, and typefaces that could represent the brand personality.
Let’s Talk.
Let’s Talk.
Let’s Talk.