Moodcha

CLIENT

College

PROJECT TYPE

Mobile App Design

COMPETENCIES

UX/UI Design

Prototyping

SOFTWARE

Illustrator

Figma

overview

A mobile application designed for ordering matcha drinks online. The app combines modern convenience with the mindfulness of traditional Japanese tea culture.

The Challenge

The challenge was to create a seamless mobile app that builds a strong customer connection through a personalization experience while balancing speed and convenience with a calm, mindful matcha ritual.

The Solution

Moodcha is a mobile app that blends mindful living with the art of matcha. Through soothing visuals, natural tones, and a focus on wellness, Moodcha transforms everyday drink ordering into a mindful ritual - creating a unique, refreshing way to “match-ya mood.”

conceptual plan

Flow Chart & Style Tiles

Lo-fi Wireframes

Custom App Navigation

I created a set of custom app navigation, the button is filled with colors when pressed

Functional

Mood Checker

Choose how you feel today to get a recommendation from us or go straight to the menu

Customize Your Own Drink

Choose how you would like to build your own drink in a seamlessly way!

A Mindful Day

Easily track your order, while doing our daily ritual to bring mindfulness to start the day or reduce stress in the middle of the day.

Overview

Moodcha is more than a matcha café, it’s a playful green escape where every matcha cup matches your mood. We created a space where people can connect with
a community that celebrates both wellness and joy.

The Challenge

I was challenged to develop my own brand, complete with a corporate identity covering objectives, market position, target audience, brand personality, core attributes, and customer touchpoints.

The Solution

By creating the brand strategy, I decided to create a half-open box with a separate lid, featuring a die-cut in the shape of the mascot, also creating the brand assets, including illustrations, logo, color scheme, and typefaces that could represent the brand personality.

GOT QUESTIONS?

hi.vivianbui@gmail.com

GOT QUESTIONS?

hi.vivianbui@gmail.com

GOT QUESTIONS?

hi.vivianbui@gmail.com