trung nguyen coffee
A distinctive logo shaped by the soul of Vietnam, where traditional drip brewing meets modern energy.
I used Illustrator to refine each logo while exploring different typefaces that would bring the design together.
The Human
The geometric-shaped human figure was inspired by the pattern on Dong Son bronze drum, with the hands holding a coffee plant. The pose of the figure represents the appreciation to the nature resources.
The Lightning Bean
The coffee bean with the negative shape of the lightning represents the benefits of coffee, it boosts your energy, and keeps you awake.
The Highlands
This logo represents Dak Lak province, widely considered as “the coffee capital of Vietnam”, it is also known as the elephant land. The negative space is the stilt house, a traditional house type of the Ede ethnic minority of the province.
The Final Logo
