ao dai heritage

A digital archive showcasing the heritage, transformation, and significance of áo dài across generations.

PELE SILVER AWARDS 2026

PELE SILVER AWARDS 2026

PELE SILVER AWARDS 2026

PROJECT TYPE

PROJECT TYPE

Web Design

Web Design

COMPETENCIES

COMPETENCIES

UX/UI Design

UX/UI Design

UX/UI Design

Coding

Coding

Coding

SOFTWARE

SOFTWARE

Photoshop

Photoshop

Photoshop

Figma

Figma

Figma

VS Code

VS Code

VS Code

Overview

The website presents the evolution of the ao dai through time—from its early influences to its modern interpretations—combining editorial storytelling with a clean, contemporary interface.

The Challenge

My goal was to introduce a visual storytelling website that honors the elegance and symbolism of the ao dai while providing clear information, making its history accessible and engaging for a modern audience.

The Solution

The redesigned website was a single-page scroll with a neutral color palette that embraces nature while maintaining the brand philosophy: raw, organic materials with a vegan, green lifestyle.

Conceptual Plan

From Lo-fi to Hi-fi

Overview

The website presents the evolution of the ao dai through time—from its early influences to its modern interpretations—combining editorial storytelling with a clean, contemporary interface.

The Challenge

My goal was to introduce a visual storytelling website that honors the elegance and symbolism of the ao dai while providing clear information, making its history accessible and engaging for a modern audience.

The Solution

The redesigned website was a single-page scroll with a neutral color palette that embraces nature while maintaining the brand philosophy: raw, organic materials with a vegan, green lifestyle.

Final Live Website